Shopper Marketing Hall of Fame

On Tuesday, March 25th, I was honored by being inducted into the Shopper Marketing Hall of Fame.  It was a special night and I was truly humbled to share it with so many friends in the industry in addition to my wife, Mary. Shopper Marketing is still a young, vibrant industry that never seems to stop having an identity crisis. There are many folks who've been in this space far longer than I have, but when I started in 1997, no one had Shopper Marketing in their title. Today almost all Fortune Read more »

Do You Believe What I Believe? My work manifesto

Advances in Social Media and consumer technology has fundamentally changed the way we can communicate and connect with each other, our communities, and the products and services we buy.  We are still at the front edge of the implications of these changes. Organizations and people can form new kinds of relationships with each other that reduces the gap between good intent and good actions.  Through change in technology and consumer adoption of technology, the ability is in place to engage more people Read more »

Google Retail Stores…a statement of the power of physical retail.

I found it interesting that Google is going to open physical retail stores.  Interesting not because of how they might design the stores nor if they will be differentiated from Apple or Microsoft.  What is interesting is what it says about Google's belief in brick-and-mortar locations as a necessary strategy for growing their business.   If Google, the paragon of finding and converting customers on-line, believes in the power of traditional brick-and-mortar, than clearly they don't believe  the Read more »

Cool Retail Innovation by Tesco in Korea

While probably not sustainable with simply QR codes and smartphones, the idea of integrating the shelf in alternative physical locations is a first.  A good example of innovation from the fringe.
 
 

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While probably not sustainable with simply QR codes and smartphones, the idea of integrating the shelf in alternative physical locations is a first.  A good example of innovation from the fringe.     Permalink | Leave a c... Read more »