Cool Retail Innovation by Tesco in Korea

While probably not sustainable with simply QR codes and smartphones, the idea of integrating the shelf in alternative physical locations is a first.  A good example of innovation from the fringe.
 
 

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While probably not sustainable with simply QR codes and smartphones, the idea of integrating the shelf in alternative physical locations is a first.  A good example of innovation from the fringe.

 

 

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