Advances in Social Media and consumer technology has fundamentally changed the way we can communicate and connect with each other, our communities, and the products and services we buy. We are still at the front edge of the implications of these changes.
Organizations and people can form new kinds of relationships with each other that reduces the gap between good intent and good actions. Through change in technology and consumer adoption of technology, the ability is in place to engage more people to apply their time and resources to real needs in our society.
There are many brands, organizations, companies, and people who could benefit from technology’s enhanced connective power if they just knew how.
Unfortunately, we are being flooded with ever-increasing clutter and clatter as the messaging features of today’s reality tends to trump or trumpet out the signal with the noise.
The maddening competition to collect fans, followers, and connections has lead many on an exhaustive chase for more pop-culture, “always on,” live newsroom noise-making. We are being corralled and herded by media, advertisers, and agencies to link, like, check-in, tap and swipe our way into a blur of messaging in exchange for our privacy, identity, and a click-for-coupon.
I believe there is a place for at least a few companies who see things differently.
How about a world-view that says less is more. A world-view that sees connection as an opportunity to engage in helping each other, meeting needs, and enriching the lives of others. A world-view that values the quality of connection and the quality of message in its truth, goodness, and beauty.
I also believe there is a need to mentor and teach the new masters of this technology on how to enhance their influence and ability to lead change. It is imperative to unlock the creative potential, the leadership potential, and the influence potential toward a noble purpose if we want to see connections and communication worthy of the challenges we face.
These beliefs are core to shaping and filtering how I approach my work endeavors. For sure, they aren’t the beliefs that are in the mainstream nor beliefs that necessarily fit with the preponderance of “measurement data” which supports big media claims that more is more; more real-time, more pop-culture, and more newsrooming is the best way to build more audience. Even if it is true, I think the opposite could also be true.
Nonetheless, since I get a choice and a vote, I am purposed to work with people who believe what I believe, (see Simon’s TED Talk).