HP Bringing Back the Touchpad…I’m so NOT surprised!

I’m shocked to find so many people “bewildered” by HP’s decision to bring back the TouchPad at $99/per.  Why? Because the response to the device at this price point has been outstanding!  I was deluged by people in my company inventing a…

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I’m shocked to find so many people “bewildered” by HP’s decision to bring back the TouchPad at $99/per.  Why? Because the response to the device at this price point has been outstanding!  I was deluged by people in my company inventing all kinds of reasons to get one of these devices at this price point to support ideas like field research, dedicated social media devices, and more because of the value they presented at $99/per.

Make no mistake, general Q public is very aware of value and the right market price. At $99, HP has hit the true market value “wow” factor that they probably needed to hit at the introduciton.

While many are curiously in a quandry about how HP will make money on a $99/per TouchPad when the analyst predict their cost to be $207/per unit, I’m not perpexed at all.

I believe:

– the costs of manufacture and distribue of HP of  $207/per unit  is grossly inflated compared to the new market volume metrics of $99 at scale.

– that HP is keenly aware of the demand spke at this $99 price point.

– and the brillliant thing on HP’s part is to bring this device back at a market-leading $99/per unit price point!

 

We’ll see what happens in  the fuure but the market has spokena and I, for one, believe HP is diong the wise thing in keeping this product on the market!

 

 

 

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