Shopper Marketing Hall of Fame

On Tuesday, March 25th, I was honored by being inducted into the Shopper Marketing Hall of Fame.  It was a special night and I was truly humbled to share it with so many friends in the industry in addition to my wife, Mary. Shopper Marketing is still a young, vibrant industry that never seems to stop having an identity crisis. There are many folks who've been in this space far longer than I have, but when I started in 1997, no one had Shopper Marketing in their title. Today almost all Fortune Read more »