Why a CEO’s job is to design a strategy, not decide a strategy.

Too often we think of the work of creating a strategy as making a choice or decision. Creating a great strategy is not about deciding which is the best option amongst a list of alternatives. No such list of clear choices exists in today’s business world. Today the work of strategy needs to be approached as a design problem where various interdependent factors such as talent available, business intelligence, leadership, organizational structure, and the financial model are considered as a total Read more »